I was just re-reading an old dogs magazine, and loved the ad on the inside page.

Apparently beet pulp helps doggies do firmer poos and less smelly farts. With the catch line that you won’t be able to blame the dog on smelly farts any more.

It was an ad for SuperCoat, apparently an all natural, Australian-made dog food. Of some kind.

The funny thing was that even though I went to the supercoat website, it wasn’t  clear whether it was a dog treat, or meant as a dog meal. You can check it out yourself at <a href=”http://www.supercoat.com.au” target=”_blank”>SuperCoat</a> and see what you think.

Regardless, they do have handsome ads in magazines, and a handsome website.